Advertise your Product or Service
Attention marketers, founders, and software developers!
Are you looking for the perfect platform to showcase your product, service, conference, or job opportunity? Look no further!
Introducing rieckpil - Testing Java Applications Made Simple blog - the go-to source for thousands of software developers who prioritize code quality and testing. With our vast and loyal readership, your message will reach the exact audience you're looking for. Plus, with our reputation as one of the most trusted sources on the internet for testing Java applications, you can rest assured that your brand will be associated with excellence and credibility.
Don't miss this opportunity to boost your visibility and reach your target audience - advertise with our blog today!
Traffic and volume key facts (last updated: 17th of July 2023):
The Target Audience
In a nutshell: The target audience has a strong technical background and includes not only experienced developers but also those who are just starting out in their careers.
Due to the in-depth nature of our content, our visitors are interested in staying up-to-date with the latest trends and technologies and are looking to improve their technical skills and advance their careers.
Given the focus on testing, the audience deeply cares about code quality, productivity and maintainability of the code they produce.
Marketing and Growth Opportunites
1. Display Ads on the Blog
As a classic advertisement opportunity, we do provide native display ads locations on our page at three dedicated spots: sidebar top, sidebar right and landscape bottom.
You can decide to either sponsor a subset of dedicated articles or all available articles.
This kind of advertisement fits best for general brand marketing to drive leads and increase the visibility of your product or service.
This advertisement opportunity includes:
- A/B testing of images
- Click & impression reports
- Image rotation after X days
- Exclusivness to avoid any competing ads for your promotion
For an example of this advertisement option, visit one of our blog articles.
2. Ad-Hoc Newsletter Campaign
Send an ad-hoc newsletter update to our entire newsletter audience. This is a perfect way to deliver any time-critical information (e.g., new feature release, upcoming conference, etc.) to our audience.
You design and structure the content of this email to your specific needs. Location-based time scheduling is possible, and we'll re-send the email to all non-openers.
3. Feature a Monthly Newsletter Update
As part of our newsletter, we send monthly updates with information about the latest content on this blog and trends within the Java testing ecosystem.
As a sponsor of this monthly update, you get the chance to market your product/service at the beginning of the newsletter.
This includes: your logo, a CTA link, and a description of up to 60 words.
See an example from Gatling for sponsoring this newsletter update.
4. Become Part of a Evergreen Campaign
Design and write an entire newsletter update on your own. The content should be educational and beneficial for our audience. At the end of the newsletter, you can add your CTA.
The email will become part of our main evergreen campaign that every new subscriber goes through. As part of the evergreen campaign, we send a new educational email every four days and send around 40 emails in total.
Take a look at this example email from Diffblue.
5. Get Visible in our Educational Content
We're running a set of online courses and offer eBooks that we can enrich to include a section/lesson/video about your testing tool, library or service:
- Beginner-friendly introduction to testing Java applications: 14 days newsletter campaign
- Beginner-friendly online course to get started with testing Spring Boot applications: Testing Spring Boot Applications Primer
- Advanced online course (289€) about mastering testing Spring Boot applications: Testing Spring Boot Applications Masterclass
- Java Testing Toolbox eBook: 30 Testing Tools and Libraries Every Java Developer Must Know
6. Become Our Main Sponsor
Looking for a unique way to get your brand in front of a highly engaged audience?
Similar to sponsoring a sports team, sponsoring our blog gives you the opportunity to showcase your brand to a large, dedicated audience.
In addition to sponsoring the entire blog, you'll also have the opportunity to sponsor specific articles with a clear call to action that drives readers directly to your website. This is a powerful way to generate leads and drive conversions.
But that's not all. As a sponsor, your brand will be featured in multiple contact points with our readers and audience, including next to our logo, conference talks, newsletter email footer, and on our Twitter and LinkedIn profiles. This ensures that your brand is seen by our audience at every touchpoint, maximizing your exposure and driving engagement.
7. Guest Post an Article
We're excited to offer you the opportunity to share your article with our readers, who are highly engaged in our content niche. By publishing your guest post on our blog, you'll be able to reach a wider audience and generate valuable backlinks to your website.
Our blog has a strong reputation for delivering high-quality content, and we're committed to maintaining that standard with every guest post we publish. We'll work closely with you to ensure that your article meets our guidelines and aligns perfectly with our content niche.
... got another idea on where you'd like to advertise your product? Let's talk.
Excerpt of Previous and Current Sponsors
We collect information and statistics for the generated impressions and clicks that we'll share with you after running a campaign.
You can pay both in USD and EUR. We offer payment plans for credit cards and bank transfer.
For most marketing opportunities we do offer A/B testing capabilites.
You'll be able to test different creatives and/or sales copy.